Trusted material intelligence for the circular economy.
Floow is an AI-native intelligence platform that connects every participant in the circular value chain. Floow Trace verifies each material handover with AI — turning waste events into an auditable chain of custody for compliance, ESG and EPR reporting.
Built for the region
Abu Dhabi roots
Q4 2026
A crisis of trust is driving waste mountains.
There is no neutral, verifiable record of what actually happens to a material after it is collected — so the whole chain runs on assumptions.
Generators can't prove it
Waste generators can't show that segregated material was actually recovered — and lack the incentive to segregate.
Recyclers can't rely on it
Recovery facilities struggle to receive well-segregated material at consistent volume — capacity sits idle.
Regulators can't verify it
Rising EPR and ESG obligations demand trusted traceability that today's spreadsheets and legacy systems can't provide.
One AI-native platform. Every stakeholder. One chain of custody.
Floow brings waste generators, haulers and recovery facilities onto a single, verifiable record — giving generators real-time visibility, automated ESG reporting, and a defensible trail for every material handover.
Real-time visibility
See what leaves every site and where it goes — across every tenant, in one relationship.
Audit-ready reporting
ESG and EPR reports built from verified events — AI-prepared, human-approved, defensible by construction.
Circular value
Turn a cost centre into a revenue stream by making recovered-material flows visible and tradeable.
AI-verified custody at every handover.
Capture the handover
At each collection point, material is logged with camera-based ML recognition and connected digital scales — self-onboarding, no integration project.
Verify with AI
Vision models identify and quantify what actually moved — building a tamper-evident, auditable record at every step.
Confirm recovery
Custody is confirmed through to the Material Recovery Facility — verified recovery, evidenced, not assumed.
Report & monetise
Every verified event feeds ESG/EPR reporting and unlocks the commercial value of recovered materials.
A regulatory tailwind.
Extended Producer Responsibility and deposit-return schemes are moving from policy to live law worldwide. In the GCC the same trust gap exists — and the right data flips it from a compliance cost into a monetisable circular opportunity.
The UAE is our anchor market, and Floow is being built as a GCC-sovereign-first platform — planting roots in Abu Dhabi for its stance on innovation, its global network, and the pedigree to power international expansion.
Now onboarding pilot partners for Q4 2026.
Floow Trace is in pre-production ahead of operational launch. See our traction and roadmap →
Proven founders, deep market access.
Founders who have lived and built in the UAE for decades — with real understanding of the region, its regulations, and its market relationships. Backed by a UAE-based local investor.
Sophia Fahlen
Led an enterprise connected-recycling platform to industrialisation. 15+ years in sustainability SaaS, triple-bottom-line focus. UAE-based, deep enterprise & government network.
Scott Sanders
Founder of Hut8 Labs — 30+ years across AI, FinTech and Web3 commercialisation. MSc AI & ML for FinTech (Distinction). Dubai-based; builds production-grade AI platforms and agentic corporate services.
Tania Schwartz
17+ years of F&B and retail leadership in MENA. Led circular-packaging and sustainability strategy for Alshaya. Deep UAE retail/hospitality network.
Let's build the trust layer for the circular economy.
For partnership, pilot and investment conversations — we'd love to talk.
hello@floow-trace.ai