The trust layer for the circular economy.
Floow Trace is the foundation. Here's the moat it builds, the platform it unlocks, and where we are today.
Whoever holds the verified record of what actually happened to a material controls every product built on top of it. Floow's AI-native platform is what makes that record trustworthy — and every Floow product depends on it.
Trace is the backbone. The platform builds outward from it.
Floow is the overarching intelligence layer. Each product comes online in sequence — earning the next on the trusted data the last one creates.
Floow Trace · Foundation layer
AI-verified chain of custody at every handover — ML vision recognition, digital scales, self-onboarding.
Floow Compliance + AI Sustainability Office · Governance layer
Agentic AI corporate services that prepare EPR and government reporting — augmenting sustainability teams, human-approved.
Floow Trade + Floow Incentive · Monetisation layer
An AI-driven engine that turns verified circular actions into tradeable value and rewards.
Floow Next · Expansion layer
With an AI-native intelligence layer in place, many more circular-economy use cases become possible.
A regulatory tailwind.
Extended Producer Responsibility and deposit-return schemes are moving from policy to live law worldwide. In the GCC the same trust gap exists — and the right data flips it from a compliance cost into a monetisable circular opportunity.
The UAE is our anchor market, and Floow is being built as a GCC-sovereign-first platform — planting roots in Abu Dhabi for its stance on innovation, its global network, and the pedigree to power international expansion.
Proven, and launching.
- Anchor enterprise client secured — Alshaya (1,200+ MENA F&B sites), via our partnership with du.
- An active enterprise & government pipeline building across the GCC.
- Floow Trace in pre-production — operational launch Q4 2026.
Building the trust layer, together.
For investment conversations, reach us directly.
hello@floow-trace.ai